Annotated Bibliography

Ahmad`Imtiaz. “Research Design Principles.” Ghazi University, 2021.

The paper provides a snapshot of design research methods, fulfilling its purpose of describing the ‘what’ of the activity. It serves as a manual for conducting design research, though its scope is limited. However, it offers insights into the history of design research. To assess its maturity, it’s crucial to understand its evolution. The concept led to looking into the competitive landscape and noting characteristics to find a niche.

Angelone, S. (2021). Storyboardgraphy. Visual Studies, 36(4/5), 421–425.

Storyboardgraphy is a film pre- and post-visualization tool that maps shot sizes and durations along a film timeline — both scene and shot levels. The author holds two PhDs in film, and the tool has real-world use (e.g., Whiplash). It doesn’t replace storyboards but offers an additional visual way to assess pacing. The timing of the launch video was constructed with an accelerated pacing based upon the idea.

Allan, D. (2021). Super Sonic Logos: The Power of Audio Branding. Business Expert Press.

The author, a marketing professor, narrates the stories of the crossovers in utilizing sound for identity, from the perspective of the artists who were often reluctant participants. Initially, movies and TV shows were created by sound effects specialists rather than artists. However, the realization that talented individuals would contribute and infuse their artistry into the projects truly transformed the quality. The choice of piano for the sonic logo stemmed from the concept of creative chord building instead of off the shelf acquisition.

Ananian, A. (2023, September 8). Eye Trace in Filmmaking: The least understood and most important tool for improving your editing. EditMentor. <https://editmentor.com/blog/eye-trace-in-filmmaking-a-visual-journey/>

Misha Tenenbaum — known for Jobs (2013), Assassin’s Bullet (2012) and Wayward Pines (2015) — explains how to direct viewer attention and why it matters for editors. He describes attention drivers (brighter, larger, in-focus, moving, eyes, and mouth) and shows how to put them to work: guide engagement to hold viewers, use attention shifts for subtle storytelling, shape emotion through visual flow and hierarchy, and make cuts feel invisible to preserve a seamless viewing experience. The tagline fading and parts forming the hexagon and then the beehive stemmed from the idea of attracting attention of the eyes.

Buil, I., Catalán, S., & Martínez, E. (2016). The importance of corporate brand identity in business management: An application to the UK banking sector. Business Research Quarterly, 19(1), 3–12. <https://doi-org.oclc.fullsail.edu/10.1016/j.brq.2014.11.001>

The article delves into the multifaceted nature of brand beyond its product offerings in a corporate setting. Buil employs real-world examples to illustrate this concept. The section that resonated most strongly was the idea that large corporations leverage brand to attract and retain talent within their employee base. Additionally, the article explores brand experience touchpoints, emphasizing the significance of a valuable brand in positively impacting employee performance, commitment, attitude, and behaviors. These benefits, in turn, contribute to successful brand-building interactions with audiences. A reminder to not be corporate like with the Colony of Voice public speaking group.

Cash, P., Stanković, T., Štorga, M. (2016). An Introduction to Experimental Design Research. In: Cash, P., Stanković, T., Štorga, M. (eds) Experimental Design Research. Springer, Cham. <https://doi.org/10.1007/978-3-319-33781-4_1>

This chapter effectively illustrates the methods of experimental design research within the broader context of methodology. It skillfully distinguishes between method and methodology, acknowledging the sources of influence. When considering methodology, the sequence of ideas provides the necessary constraints. The factors influencing methodology can be viewed as drivers, while the subsequent outcomes can be seen as impacts. The impacts of engaging with it's imperfections became a core principle.

Chase, Margo (2008) Branding. <https://www.linkedin.com/learning/creative-inspirations-margo-chase-graphic-designer/branding>

It’s a journey into a well-explained experience. As an experience, Margo and the team share the highs and lows of the process, along with the valuable insights they gained along the way. Black Magic of Design effectively illustrates the distinct thinking styles between business-focused and design-focused perspectives. The Colony of Voice Brand became not just a focus in brand but in speaker capability and an architecture for insights.

Ching-Jui Keng, Van- Dat Tran, & Tuyet Mai Le Thi. (2013). Relationships among Brand Experience, Brand Personality, And Customer Experiential Value. Contemporary Management Research, 9(3), 247–262. <https://doi-org.oclc.fullsail.edu/10.7903/cmr.11086>

The piece brings scientific measurement into the process of measuring brand experience. The testing methods are presented. Is it possible to measure too much? Introduces ways to observe and measure likes by scientific management instead of surveys. It takes subjectivism out of the picture. In sets the concrete of feedback information. None of which was conducted, but a few metrics mimicked other studies.

Cucchi, J., & Glaister, N. (2002). Brand expression matters. Advertising Age, 73(39).

Authors examine the expression of a brand, including its voice. However, a bad product cannot be compensated for by a strong brand voice. They focus on touch-points, as these are where consumers directly experience the brand. Since this relationship is facilitated by employees, addressing employee churn becomes crucial. To maintain consistent brand voice growth, those who contribute to the brand voice in new ways are of utmost importance. Biomimicry was chosen as a north star for the brand voice.

“Five Levels of Communication (Includes 2 Different Models),” May 31, 2011. <https://scottjeffrey.com/five-levels-of-communication/>.

Don’t overlook all forms of communication. We often equate communication with writing, but what about other forms or even more so, other contexts? Context was considered in the different personas the brand is trying to attract.

Frayling, Christopher. “Research in Art and Design.” Royal College of Art Research Papers 1, no. 1 (1993/1994).

A comprehensive overview of research in both art and design. Frayling effectively presents a broad perspective on design research. As scholars, writers, and videographers strive to articulate design research, the terminology and references in this paper frequently surfaced in other research. It serves as an excellent starting point that other works lack. It's an umbrella for all the design considerations.

GSD&M. “Southwest Airlines Commercial.” 1981. <https://fso-lms4-immortal-assets.s3.us-east-1.amazonaws.com/485/20211/51c28893-0f4c-4ebc-87dc-5b69d67908b1-1ac958f1-c828-4433-b6a5-4aed45829832/SouthwestAirlines.mp4>

A bold move at the time, this redesign illustrated the human-centric possibilities in brand management. It was well-thought-out and incongruous to other brands, so it likely came with some risk. However, it paved the way for future thoughts on design thinking and brand building. The design topics leaned towards people instead of professionalism.

Hasan, M. (2024). A Study on the Impact of Brand Personality on Consumer Preferences and Loyalty. IPE Journal of Management, 14(3), 27–36.

Author employs a framework grounded in consumer behavior and psychology to investigate the interplay between three dynamics. This approach delves into personality, which can shape a brand’s voice and emphasizes human characteristics. Since the author views brand personality as perceptions, they adopt the audience’s perspective. Regression analysis ultimately reveals the connection. When a brand aligns with an audience’s values, it is more likely to positively influence consumer preferences and foster loyalty. Different strokes for different folks. The COV design decisions kept the user research psychographics in the forefront.

Horberry, R. (2010). Brilliant Copywriting. Pearson Business.

A conversation with copywriters, conducted in an interview-style format, places practitioners in the driver’s seat. These conversations reveal numerous insights. Among them, the striking similarity between journalism and copywriting in their shared purpose of engaging readers to the end. However, journalism articles typically conclude, while copy aims to leave a lasting impression and drive action. Copywriters act as translators, bridging the gap between clients and consumers. Their role is to convey the client’s points in a manner that resonates with and is easily understood by the target audience. A constant reminder when over-intellectualizing copy.

How to give your film visual Rhythm. (2018, August 26). [Video recording]. The Film Group. <https://youtu.be/ovrmhaJ4Few?si=zkDa8XDAOn6s5th>_

The presenter, from The Film Group (a YouTube channel dedicated to film education), explores rhythm from two engaging angles. First: bookending — comparing the opening and closing shots, which can mirror each other or highlight change. Second: patterns and the rule of three — presenting key ideas in threes makes them more memorable for the audience. The bookending was represented in the launch video design. First statement is a position the final statement is the interest.

Jones, K. (2015). Get Rhythm. Film Comment, 51(3), 78–78.

This review of Film Rhythm after Sound emphasizes the findings from the book’s four case studies. The author argues that film rhythm has been shaped as a time-based medium: the need to synchronize image and sound historically constrained the kinds of rhythms filmmakers could use. Seconds became frames in the video design and it makes a huge difference in the speed of audience current processing of the vase amounts of imagery in their path.

Kilijanek, A., & Ozga, W. K. (2022). Impact of various types of provocative advertisements on brand recall and attention engagement: Pilot study report. Applied Cognitive Psychology, 36(4), 946–953. <https://doi-org.oclc.fullsail.edu/10.1002/acp.3956>

A discussion on a scientifically proven method of attracting attention through provocative content. The process identifies when provocative content crosses the line between attention and dislike, or between pleasurable interest and shock. While it could be useful for certain brands, it may not be suitable for all. Didn't use anything provocative, but some ideas were cut.

Kuang, C., & Fabricant, R. (2019). User Friendly. Penguin Random House UK.

A journalist and an executive from the creative agency industry delve into the intricacies of user friendliness. They employ historical concrete examples and explore various dimensions beyond the purity of data and information to illustrate the obstacles that hinder friendliness achievement. Suprising that they didn’t mention the Titanic lifeboat situation. While some challenges are more formidable than others, they all make sense. Much of it comes down to human behavior, as any speechwriter knows about influencing the audience. This helped the design process shape the brand voice.

Lee, S. C., Nadri, C., Sanghavi, H., & Jeon, M. (2022). Eliciting User Needs and Design Requirements for User Experience in Fully Automated Vehicles. International Journal of Human-Computer Interaction, 38(3), 227–239. <https://doi-org.oclc.fullsail.edu/10.1080/10447318.2021.1937875>

What holds more significance: thoughts or actions? This article presents the intriguing possibility that both can be equally important. For solutions like these, quick thinking, which involves refined intuitions, is crucial and the studies back up the theory.

Massey, A., & Seago, A. (2018). Pop Art and Design. Bloomsbury Academic.

The writers list themselves as editors instead of authors. As a professor and a dean, they explore works of the British Pop Art movement. They cover the overlap of art and design, discuss the breaking down of silos and the look at specific pieces chosen as representing a pluralistic way of seeing.

Millman, D., Why We Brand, n.d. <https://online.fullsail.edu/class_sections/194527/modules/711143/activities/4106043>.

An overview of the evolution of brand, Millman provides a historical perspective and a framework for understanding its development. She also predicts the likely future of limbic brand development. The COV brand is young but all about community to reach audience feelings of belonging.

Mosley, B., Schweidel, D. A., & Zhang, K. (2024). When Connection Turns to Anger: How Consumer–Brand Relationship and Crisis Type Moderate Language on Social Media. Journal of Consumer Research, 50(5), 907–922. <https://doi-org.oclc.fullsail.edu/10.1093/jcr/ucad027>

What happens in Vegas doesn’t stay in Vegas. This is a valid proposition supported by news examples. A brand is more than just its product. It can be influenced by executive commentary, company policies, or media campaigns that can lead to brand crises. While it’s important to understand the significance of individuals conforming to brand identity, it’s equally crucial to consider how far this conformity intrudes on their personal lives. Perhaps the concept of “big brother” extends beyond the government. No funny stuff with the brand messaging. The shape of the community is underpinned with values.

Nambiar, K., & Bhargava, P. (2023). An Exploration of the Effects of Cross-Modal Tasks on Selective Attention. Behavioral Sciences (2076-328X), 13(1), 51.

These scientific studies examine conditions around perceptual load theory. In plain terms: high information density and fast pace can push viewers into hyperfocus, making them ignore distractions or background details. Editors can exploit this by guiding audiences toward either a relaxed, big-picture view or an intense focus on a specific detail.

Orth, U. R., Cornwell, T. B., Ohlhoff, J., & Naber, C. (2017). Seeing faces: The role of brand visual processing and social connection in brand liking. European Journal of Social Psychology, 47(3), 348–361. <https://doi-org.oclc.fullsail.edu/10.1002/ejsp.2245>

Brands can address the void left by social connection and loneliness by utilizing eye-tracking equipment. This equipment helps identify anthropomorphic tendencies within the study group, which involves attributing human traits to objects. By understanding these tendencies, brands can enhance the planning of visuals and marketing assets. Additionally, addressing psychometric measurements can play a crucial role in influencing audiences. While the depth of measurement can be valuable, it’s essential to consider the appropriate level of data collection to avoid overwhelming the audience. Just more psychology to highlight 'supportive' as part of the community characteristics.

Papanek, V. (2005). Design for the Real World: Human Ecology and Social Change (Second). Chicago Review Press.

Drawing on product-design experience, the author scrutinizes how decisions shape our world. By highlighting gaps and missed opportunities, they contrast narrow, single-purpose choices with broader, holistic thinking. Numerous examples show societal impact—arguing that community disruption by figures like Robert Moses contributed to a widespread loneliness epidemic. The COV brand is to be the counter-balance where design solves problems instead of brute force.

Pilch, I., & Turska-Kawa, A. (2015). Voters’ Personalities and Ideal Party Personality. Evidence from Poland. Romanian Journal of Political Science, 15(1), 159–184.

From a political perspective, brand personality plays a crucial role in fostering a strong connection between an individual’s personality and a product. When developed effectively, brand personality can embody the ideal for specific cultural groups and influence individual choices. However, it’s essential for any business or political party to exercise caution and avoid focusing solely on one aspect of brand identity while neglecting other vital areas of value. Design decision needed to expand beyond the designers visage and incorporate other viewpoints.

Positive Soundscapes: A Doubly-Cool Trend for Municipalities—Resilience. (n.d.). Retrieved August 7, 2024, from Positive Soundscapes: A Doubly-Cool Trend for Municipalities - resilience

Sound, or the absence of it, has profound implications for our emotions, joys, and fears. Unexpected silence can trigger fear, as the absence of familiar sounds like barking dogs or passing cars might suggest something amiss. Conversely, excessive noise can be stressful and exhausting. When designing or revitalizing urban landscapes, sound design can have a significant positive impact on the well-being of residents. Happy background music can affect advertising perceptions so targeted that characteristic more than categorical imperatives.

Romney, J. (2010). IN SEARCH OF LOST TIME. Sight & Sound, 20(2), 43–44.

The author — a screenwriter turned teacher — examines slow cinema, where individual shots can run 8–10 minutes, and notes its appeal to cinephiles. They also test the idea that viewers seek out slower films when the outside world feels overwhelming. Faster-paced films produce a very different emotional effect; slow cinema offers audiences time for reflection. The original idea of breathing room left stage left during execution of a 30sec video, but the thought was there and should be implemented with more available time.

Skjulstad, S. (2007). Communication design and motion graphics on the Web. Journal of Media Practice, 8(3), 359–378.

The author, affiliated with the University of Ohio’s medical department, conducted a study on the portfolios of designers involved in motion design. This research delves into the potential of websites and explores the intricate relationships between information and how these concepts can be applied to website design. However, it’s important to note that the research primarily focused on the relationship ideas rather than the practical implications for web design.

Slack. “Support Agents at Intuit QuickBooks Increase Customer Satisfaction by 12% with Slack.” Slack. Accessed March 24, 2024. <https://slack.com/customer-stories/intuit-quickbooks-support-agents-slack>.

Experience often leads to a greater understanding of what people truly desire, even if it differs from our initial assumptions. Sometimes, what individuals crave most is not necessarily what we believe they want in the long run, but rather what they desire at the present moment. Copy writing always asked what about right now?

Smeenk, Wina. “The Co-Design Canvas by BIS Publishers - Issuu,” October 5, 2023. <https://issuu.com/bis_publishers/docs/co-design_canvas_complete_1_1>_.

Wina Smeenk constructed a one-page canvas that serves as a visual representation of her design research experience. She illustrates her journey through the arrangement activities. The most intriguing aspect of her work lies in the identification of potential combinations that align with the project’s scope. By selecting appropriate components, she enables adaptability. This flexible framework empowers practitioners to select and modify components to suit their project’s scope, context, and constraints.

Storytelling and Cultural Traditions. (n.d.). Retrieved August 8, 2024, from Storytelling and Cultural Traditions

Oral traditions, singing, and storytelling are explored in a National Geographic article. The human voice, the original primal sound, served as mankind’s vehicle for conveying lessons, history, and cultural knowledge before the advent of writing and cave painting. Visuals were used in the launch video that pointed towards emotions nut just solutions.

Treasure, J. (2017). How to be Heard. Mango Publishing Group.

The author, the founder of the Sound Agency in London, recounts his experience of overindulging in sound levels as a young musician, which has left him with hearing impairment. In a discussion on active listening, he explains that individual listening filters develop over time due to the brain’s plasticity. These filters are shaped by cultural, linguistic, and other experiences, influencing how individuals perceive reality.

[Uncensored CMO]. (2024, May 1). Scott Galloway on the end of the brand era, monetizing rage and how to create wealth [Video]. YouTube. <https://youtu.be/ROgRD9GN4lQ?si=v9xjGnfPgde0JKun>

Scott’s reputation is built on his teaching and advising. His general perspective is that a brand’s best opportunity to create shareholder value lies in great marketing, a strong brand, and a mediocre product. In today’s world, with easy access to ratings and opinions through technology, the notion that “product is the new black” has resurfaced. Great companies don’t necessarily need to advertise. The reality of time to market or, in this case, time to class deadline really helped focus on the best possible in the timeframe and avoided perfection striving fatigue.

University of Pennsylvania (n.d.). The Greek Theater Evolution and Influence. Department of Classic Studies. <https://www2.classics.upenn.edu/myth/php/tragedy/index.php?page=theater>

Sound effects have a rich history that dates back to the Greek tragedies and other theatrical productions. These sounds were created by performers, reported from offstage, and through other means due to the limitations of theater and performance at the time. They were considered essential for evoking emotional responses in the audience. Sound effects were used as part of audio design to draw people into the video from a surprise perspective.